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Hulu News For Digital Marketers

Hulu, an up-and-coming streaming service, entered the competitive streaming marketplace in 2008. The service, majority owned by The Walt Disney Company, initially only offered access to network shows subscribers may have missed. The introduction of original programming like The Handmaid’s Tale in 2017, helped earn recognition for the service as a viable and inventive streaming option comparable to Netflix and Amazon. Hulu offers ad and ad-free tiered subscription options and reached 25 million subscribers in 2018

Here’s the recent digital marketing news we’ve covered about Hulu:

Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up. As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

What Is A Binge Ad? As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

4 Benefits Of Video Advertising. Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape. The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit. Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling. Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

Hulu’s Programmatic Marketplace: What to Know. Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

Brands Debut New Advertising Spots During Oscars Broadcast: This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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