DMS Insights: Innovation Sharing Initiative

DMS Insights is providing coverage and reporting on the impact of coronavirus (COVID-19) in the digital marketing industry.

Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.

Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.

For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.

As of 2019, Spotify has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion.

The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.

A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.

Ecommerce site Etsy was founded in 2005 and is a thriving online marketplace for vintage items and artisans.

Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco.

Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004.

Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.

The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron.

Halloween has become a retail boon for brick-and-mortar and online businesses, with spending in 2018 estimated at more than $9 billion.

User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.

From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.

BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.

Uber dominates the ride-sharing business with competitor Lyft, and continues to innovate through strategic partnerships with charitable organizations, marketing initiatives and advertising campaigns.

The revitalization of the brand has seen Dunkin create fun and viral marketing campaigns and strategic partnerships.

Founded in 1975 by Bill Gates and Paul Allen, Microsoft is one of the most recognizable and influential technology brands of all time.