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Most Recent Articles
The DMS 2018 Report on the State of Business Education Demand features trends and more that you can use to help better market your business programs.
For those who prefer to ask Google than their peers, DMS celebrated Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Download our ebook today!
The Q2 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals, highlights mortgage market audience trends for the period of January 2018-June 2018, with an emphasis on April-June 2018
The Q1 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals, highlights mortgage market audience trends for the period of January 2017-March 2018, with an emphasis on January-March
Digital advertising has touched every aspect of the mortgage process from research and loan inquiry to documentation processing and closing.
DMS Insights is providing coverage and reporting on the impact of coronavirus (COVID-19) in the digital marketing industry.
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.
Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.
For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.
The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.
A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.
Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.
User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.
From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.
BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.
The revitalization of the brand has seen Dunkin create fun and viral marketing campaigns and strategic partnerships.