Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco. Inspire Brands, founded in 2018 after Arby’s Restaurant Group merged with Buffalo Wild Wings, now has more than 8,400 restaurants in 16 countries and $12 billion in system sales. Inspire Brands recently acquired Jimmy John’s. Known also for its mission to boost local economies, Inspire Brands is active in promoting the positive impact the restaurant industry has on local economies and labor. Arby’s and Buffalo Wild Wings often create cheeky, viral ad campaigns.
Here’s the recent digital marketing news we’ve covered about Inspire Brands:
Fast Food Marketing: 4 Bold New Campaigns. A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.
Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup. Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More. A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii. Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
Subscription News: Arby’s Launches a Curated Box of Swag. Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.