Digital Marketing Innovation Inspiration


Inspire Brands News For Digital Marketers

Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco. Inspire Brands, founded in 2018 after Arby’s Restaurant Group merged with Buffalo Wild Wings, now has more than 8,400 restaurants in 16 countries and $12 billion in system sales. Inspire Brands recently acquired Jimmy John’s. Known also for its mission to boost local economies, Inspire Brands is active in promoting the positive impact the restaurant industry has on local economies and labor. Arby’s and Buffalo Wild Wings often create cheeky, viral ad campaigns.

Here’s the recent digital marketing news we’ve covered about Inspire Brands: 

Fast Food Marketing: 4 Bold New Campaigns. A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.

Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup. Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More. A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii. Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.

Subscription News: Arby’s Launches a Curated Box of Swag. Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit

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