Instagram News For Digital Marketers

Instagram is a photo- and video-heavy social platform that allows for direct messaging, seamless ad display and use of stories. Instagram, now owned by Facebook, was founded in 2010 and has one billion users worldwide as of January 2019.

Here’s the recent news we’ve covered about Instagram:

What Are Virtual Influencers? Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.

Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside. Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

Facebook Antitrust Lawsuit: Just The Facts. The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

Financial Brands Connect To Gen Zers To Engage Parents & Build Early Loyalty. Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with this Gen Z to build loyalty with their parents.

Instagram Expands Social Commerce To IGTV & Reels: Just The Facts. As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences. Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

Brands Replace Live Experiential Activations With Virtual Social Engagement. Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

Younger Generations Are Turning To Instagram And TikTok For Their News. While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok. 

Instagram Reels Expands To More Global Markets: Just The Facts. Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping. Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

Facebook And Instagram Open Shops: Just The Facts. In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

Instagram’s Live Donation Feature: Just The Facts. Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support. Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

Instagram Co-Watching: Just The Facts. With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

Instagram Video Reactions For IGTV: Just The Facts. Instagram tests Video Reactions feature for IGTV, similar to TikTok video responses, that overlays user responses onto already posted videos.

Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office. M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

Facebook And Google Go Granular With Recent Ad Revenue Reporting. For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

3 Effective Marketing Campaigns Promoting Mental Health Wellness. For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

Audiences Continue To Flock To Social Media Platforms. In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise. Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

Facebook Debuts 'Threads' App For Instagram: Just The Facts. “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

Instagram Did Away With Like Counts — Will Facebook?: Just The Facts. Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters. Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves. Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Instagram’s Explore Page Advertisements: Just The Facts. Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan. Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.

Run For Good: Saucony Launches Instagram Relay Race. Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

Instagram Branded Content Ads: Just The Facts. Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Instagram Order Stickers: Just The Facts. Instagram is testing yet another ecommerce feature within its platform.

Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is. As Facebook bids users adieu, Instagram welcomes them with open arms.

Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology. 

Instagram Donation Button: Just The Facts. Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.

Where Do Consumers Go When Facebook And Instagram Are Down? When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

Instagram Poll Stickers: Just The Facts. Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.

Instagram’s In-App Checkout: Just The Facts. Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.

Instagram Aims To Expand Influencer Campaigns: Just The Facts. Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

Facebook And Instagram Cross-Posting: The Facts & Important Considerations. Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.

Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts. Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

Instagram Promote for Stories: What to Know. Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

Instagram TV: What to Know. Instagram’s newest addition, IGTV, allows creators to publish hour-long videos to engage a potentially larger consumer base.

In-App Shopping on Instagram: What It Means for Marketers. Instagram is testing in-app shopping with stored payment. This is what you need to know.

Snapchat vs. Instagram Stories: The Race Begins. The world of social media is forever changing, and those who don’t evolve are lost in the dust. Likely with that in mind, on August 2, Instagram announced a major transition.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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