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Instagram News For Digital Marketers

Instagram is a photo- and video-heavy social platform that allows for direct messaging, seamless ad display and use of stories. Instagram, now owned by Facebook, was founded in 2010 and has one billion users worldwide as of January 2019.

Here’s the recent news we’ve covered about Instagram:

Facebook Debuts 'Threads' App For Instagram: Just The Facts. “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

Instagram Did Away With Like Counts — Will Facebook?: Just The Facts. Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters. Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves. Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Instagram’s Explore Page Advertisements: Just The Facts. Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan. Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.

Run For Good: Saucony Launches Instagram Relay Race. Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

Instagram Branded Content Ads: Just The Facts. Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Instagram Order Stickers: Just The Facts. Instagram is testing yet another ecommerce feature within its platform.

Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is. As Facebook bids users adieu, Instagram welcomes them with open arms.

Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology. 

Instagram Donation Button: Just The Facts. Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.

Where Do Consumers Go When Facebook And Instagram Are Down? When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

Instagram Poll Stickers: Just The Facts. Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.

Instagram’s In-App Checkout: Just The Facts. Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.

Instagram Aims To Expand Influencer Campaigns: Just The Facts. Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

Facebook And Instagram Cross-Posting: The Facts & Important Considerations. Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.

Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts. Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

Instagram Promote for Stories: What to Know. Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

Instagram TV: What to Know. Instagram’s newest addition, IGTV, allows creators to publish hour-long videos to engage a potentially larger consumer base.

In-App Shopping on Instagram: What It Means for Marketers. Instagram is testing in-app shopping with stored payment. This is what you need to know.

Snapchat vs. Instagram Stories: The Race Begins. The world of social media is forever changing, and those who don’t evolve are lost in the dust. Likely with that in mind, on August 2, Instagram announced a major transition.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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