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LinkedIn News For Digital Marketers

LinkedIn is the preferred social media platform for businesses, employers and job seekers, with a reputation for lead quality and comprehensive business-to-business interactions. Founded in 2003, LinkedIn’s more than 500 million members access career and networking opportunities, while posting, sharing and reacting to original and relevant business content from industry leaders. LinkedIn continues to update and evolve their solutions for digital marketers and brands who use the LinkedIn platform for engagement and advertising.

Here’s the recent digital marketing news we’ve covered about LinkedIn:

LinkedIn Launches Enhanced Targeting Tools: Just The Facts. On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns: more robust audience forecasting, Boolean logic and enhanced demographic reporting capabilities.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

LinkedIn Adds New CTA Buttons: Just The Facts. LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts. Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

LinkedIn Interest Targeting: Just The Facts. LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.

LinkedIn Launches New Personalized Product Pages. Expanding upon the “Company Pages” feature recently implemented, where members are able to follow companies, LinkedIn now provides an added service that will allow users to submit reviews.

LinkedIn Dynamic Ads: The New Feature In Campaign Manager. LinkedIn Dynamic Ads allow brands to personalize ad content to every consumer.

Bing Ads Leverage LinkedIn Data: What To Know. For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising. LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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