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Microsoft News For Digital Marketers

Founded in 1975 by Bill Gates and Paul Allen, Microsoft is one of the most recognizable and influential technology brands of all time. Microsoft’s groundbreaking innovations and well-documented rivalry with Apple lead to the personal computer and many subsequent technologies that are now in nearly every home around the world including Microsoft Windows software, gaming consoles and mobile phones. The Bing “decision engine” was launched in 2009, followed several years later by Bing Ads, which was recently renamed Microsoft Advertising. In April 2019, Microsoft became the third company to pass a market cap of $1 trillion.

Here’s the recent digital marketing news we’ve covered about Microsoft:

Microsoft Audience Network Targeting Solutions: Just The Facts. In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

Microsoft Introduces Responsive Search Ads: Just The Facts. On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

Microsoft Advertising Introduces Impression Share Metrics: Just The Facts. Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

Microsoft Advertising: Just The Facts. Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options.

Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts. Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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