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Millennial News for Digital Marketers

Millennials are consumers born between 1980 and 1994. This niche audience came of age as common technology emerged, so they are typically early adopters of digital services. This generation is also known for being environmentally conscious and struggling with debt.

Here’s the recent news we’ve covered about Millennials:

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup. Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products. 

Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.

Marketing Refinance’s Newfound Popularity To Millennials. Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.

Millennial Insurance: How Marketers Are Winning Over An Uninterested Market. Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows. Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.

4 Simple Strategies For Marketing Mortgages To Millennials In 2019. Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets. With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands. On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.

Three Keys To Reaching Millennials. Marketing mortgages to Millennials can be tricky, because they aren’t like other generation that came before them. Here are three things to keep in mind when engaging Millennial consumers.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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