Millennials are consumers born between 1980 and 1994. This niche audience came of age as common technology emerged, so they are typically early adopters of digital services. This generation is also known for being environmentally conscious and struggling with debt.
Here’s the recent news we’ve covered about Millennials:
Meme Marketing Resonates With Younger Audiences. Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.
The Subscription Industry Hones In On A New Audience: Kids. As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise. Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.
Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials. Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
Brands That Implement Social Responsibility Will Connect With Gen Z. Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
4 Benefits Of Video Advertising. Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
Millennials + Insurance: 10 Takeaways For The Digital Age. Millennials present unique opportunities for insurance marketers.
Dior & Gucci Are Outfitting Their Brand Marketing With AR. AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on”.
90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers. The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.
The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup. Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
Marketing Refinance’s Newfound Popularity To Millennials. Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.
Millennial Insurance: How Marketers Are Winning Over An Uninterested Market. Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows. Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
4 Simple Strategies For Marketing Mortgages To Millennials In 2019. Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets. With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.
Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands. On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.
Three Keys To Reaching Millennials. Marketing mortgages to Millennials can be tricky, because they aren’t like other generation that came before them. Here are three things to keep in mind when engaging Millennial consumers.