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Mom News For Digital Marketers

From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps. Moms exert more than $2.4 trillion in spending power and make 85% of household purchases, making it imperative that marketing strategies meet moms at the correct stages of their parenting lives. 83% of new moms are Millennials, a generation with an assertive view of how they want to be marketed to. And, among all moms, a stay-at-home mother of a newborn will have different shopping needs than a working mother of a teenager. Marketers need to avoid a monolithic approach to this smart and powerful marketing segment. 

Here’s the recent digital marketing news we’ve covered about moms:

Disney Partnership Inspires Girls. Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers. Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

Post Babies R Us Registries: Streamlined And Creative Alternatives. When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

Mother’s Day Spending: How Consumers Say “I Love You, Mom”. Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland. KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.

Innovative Marketing from 6 Top Baby Brands: From Diapers & Food to Toys & Nose Suckers. From realism to humor, there’s no one way for baby brands to market themselves. We identified six examples of on-target baby-focused campaigns.

Best Mom Campaigns: Mother’s Day in Marketing. Check out the brands who used Mother’s Day to their advantage, encouraging goodwill and spiking sales.

IKEA’s Pee Strip Ad: Brilliant or Gross? IKEA decided to go bold in their recent mom-targeted campaign. But is it brilliant or gross? We polled people to find out.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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