Digital advertising has touched every aspect of the mortgage process from research and loan inquiry to documentation processing and closing. Click below for mortgage coverage and reporting from DMS, including advertising news, tips and trends.
Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers. By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021. Recent mortgage borrower data indicates that Millennial consumers are the leading segment driving the refinance loan volume this year.
Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand. As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.
Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume. Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.
Google’s Mortgage Feature Box: Just The Facts. In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.
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Digital Media Solutions® (DMS) connects consumer finance lenders with high-intent borrowers, deploying high-touch service, proprietary digital media distribution and sophisticated matching engines. DMS Consumer Finance™ manages an extensive portfolio of owned-and-operated, consumer finance focused websites that attract and educate high-intent borrowers.