Founded in 1997, Netflix changed the streaming game when they became an original producer, creator and distributor of original content in 2012. With more than 60 million subscribers in the U.S., Netflix is responsible for television phenomenons including Stranger Things, The Crown and Orange is the New Black.
Here’s the recent digital marketing news we’ve covered about Netflix:
What’s Gen Z Watching, And How Does It Impact The Future Of TV. Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.
This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape. The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.