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Netflix News For Digital Marketers

Founded in 1997, Netflix changed the streaming game when they became an original producer, creator and distributor of original content in 2012. With more than 60 million subscribers in the U.S., Netflix is responsible for television phenomenons including Stranger Things, The Crown and Orange is the New Black.

Here’s the recent digital marketing news we’ve covered about Netflix:

Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up. As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

What’s Gen Z Watching, And How Does It Impact The Future Of TV. Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape. The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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