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NFL News For Digital Marketers

The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron. The game has changed a lot since 1920, when players didn’t wear helmets, let alone score multimillion dollar contracts and endorsement deals. Though the NFL season is only 17 weeks long, in 2018 the league generated more than $15 billion, with a goal to reach $25 billion by 2027, making it the most valuable sports league in the U.S. The NFL also dominates in viewership, averaging 16 million regular season viewers per game and claiming 46 of the top 50 telecasts in 2018, with NFL streaming also up 86% in 2018 over the year prior. Super Bowl LIII was watched by 100.7 million fans across all viewing platforms and was a must-advertise event for brands from Budweiser to Bumble

Here’s the recent digital marketing news we’ve covered about the NFL.

Effective UGC Campaigns Hint At A New Wave Of Digital Marketing. UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

Super Bowl LIV Commercials Include Big Names And Big Laughs. Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

Procter & Gamble Lets The Fans Decide In Super Bowl Ad. Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

Super Bowl Advertising Ramps Up As Brands Reveal Plans. With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

Football Fans Are Engaged And Excited For College Bowl Season. College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

NFL X TikTok: A Partnership Designed To Inspire Younger Audiences. The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

Kicking Off The NFL’s 100th Season With New And Old Partnerships. Various brands have partnered up with the NFL in celebration of its 100th season.

Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup. Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe. Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It. Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.

Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII. Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.

From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold. Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.

The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens. With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.

Super Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game). With Super Bowl LII right around the corner, we decided to write a blog post focused on helping marketers stand out ― even without a super-sized budget.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com.

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