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Nike News For Digital Marketers

Nike, the infamous sneaker brand, produces impactful marketing and often teams up with influential athletes like Michael Jordan, Serena Williams and others.

Here’s the recent news we’ve covered about Nike:

Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe. Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

Tennis Favorites Court Massive Endorsements. Nike and other sportswear brands partner with future tennis hall of famers who continue to dominate the sport and next generation players whose on-court personalities excite fans.

Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up. Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

Jordans Available On Fornite Deliver Urban Style For New Game Mode. Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

Tiger x Nike: A Partnership That Has Stood The Test Of Time. Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent. A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

Nike: 3 Iconic Marketing Campaigns of the 21st Century. With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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