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Nike News For Digital Marketers

Nike, the infamous sneaker brand, produces impactful marketing and often teams up with influential athletes like Michael Jordan, Serena Williams and others.

Here’s the recent news we’ve covered about Nike:

Football Fans Are Engaged And Excited For College Bowl Season. College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe. Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

Tennis Favorites Court Massive Endorsements. Nike and other sportswear brands partner with future tennis hall of famers who continue to dominate the sport and next generation players whose on-court personalities excite fans.

Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up. Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

Jordans Available On Fornite Deliver Urban Style For New Game Mode. Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

Tiger x Nike: A Partnership That Has Stood The Test Of Time. Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent. A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

Nike: 3 Iconic Marketing Campaigns of the 21st Century. With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.

3 Memorable Lunar New Year Marketing Campaigns Of 2020.  Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns. 

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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