Nike News For Digital Marketers

Nike, the infamous sneaker brand, produces impactful marketing and often teams up with influential athletes like Michael Jordan, Serena Williams and others.

Here’s the recent news we’ve covered about Nike:

Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow. Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans. Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

Luxury Brands Develop Digital & Personalized Experiences To Scale. The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout pandemic.

Nike Increasing Focus On Digital To Meet Changing Consumer Demands. Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

Football Fans Are Engaged And Excited For College Bowl Season. College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe. Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

Tennis Favorites Court Massive Endorsements. Nike and other sportswear brands partner with future tennis hall of famers who continue to dominate the sport and next generation players whose on-court personalities excite fans.

Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up. Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

Jordans Available On Fornite Deliver Urban Style For New Game Mode. Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

Tiger x Nike: A Partnership That Has Stood The Test Of Time. Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent. A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

Nike: 3 Iconic Marketing Campaigns of the 21st Century. With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.

3 Memorable Lunar New Year Marketing Campaigns Of 2020.  Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns. 

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Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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