Over-The-Top Streaming News For Digital Marketers

Over-the-top streaming, or OTT, is delivered over the internet and is an increasingly popular way to consume content. OTT service providers include brands like Netflix, Hulu and Roku.

Here’s the recent news we’ve covered about OTT:

What Is Tubi? Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service. 

What Is Struum? A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

What Is Amazon Marketing Cloud? Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Google Display & Video 360 (DV360) Enhancements: Just The Facts. More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

ViacomCBS EyeQ Ad Platform: Just The Facts. Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

Shoppable Entertainment Is The Latest Evolution Of Ecommerce. Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities. The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020. After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior. This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

Roku OneView Ad Platform: Just The Facts. Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

BBC Promotes New ‘Doctor Who’ Season With AR Activation. The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

Spotify Suspends Political Ads: Just The Facts. Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

What Is An Interactive Voice Ad? Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

What Is A Binge Ad? As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

Shoppable Videos May Be The Next Evolution In Television. Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

4 Benefits Of Video Advertising. Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

HBO Launches Quirky AR Campaign To Promote ‘Watchmen’. HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.

This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape. The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts. Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations. As podcasts become more popular, subscription models and original content contribute to revenue gains.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts. Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data. 

Roku Ads: Just The Facts. Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit. Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling. Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

Hulu’s Programmatic Marketplace: What to Know. Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs. Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

Smart Home Market: Nearly 27% Growth Projected In 2019. Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

Disney’s New Streaming Service: Just The Facts. Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers. SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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