It’s your journey. Visualize your victory.

loading

Over-The-Top Streaming News for Digital Marketers

Over-the-top streaming, or OTT, is delivered over the internet and is an increasingly popular way to consume content. OTT service providers include brands like Netflix, Hulu and Roku.

Here’s the recent news we’ve covered about OTT:

HBO Launches Quirky AR Campaign To Promote ‘Watchmen’. HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.

This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape. The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts. Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations. As podcasts become more popular, subscription models and original content contribute to revenue gains.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts. Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data. 

Roku Ads: Just The Facts. Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit. Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling. Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

Hulu’s Programmatic Marketplace: What to Know. Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs. Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

Smart Home Market: Nearly 27% Growth Projected In 2019. Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

Disney’s New Streaming Service: Just The Facts. Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers. SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
Nike News For Digital Marketers
Nike News For Digital Marketers

Nike, the infamous sneaker brand, produces impactful marketing and often teams up with influential athletes...

Next Article
Reddit News for Digital Marketers
Reddit News for Digital Marketers

Reddit, the American social news site, was founded in 2005 and allows users to submit content and start dis...

Visualize Your Victory

CONTACT US
 
× Streams
loading
×