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Pepsi News For Digital Marketers

Pepsi or Pepsi-Cola has been around in various different formulas since 1898. Pepsi ranks behind only Coke and Diet Coke in popularity in America, carving out more than 8% of the market share as of 2018. In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for advertising campaigns featuring famous celebrities like Cindy Crawford and Nicky Minaj, digital activations and recently a branded clothing line.

Here’s the recent digital marketing news we’ve covered about Pepsi:

The Most Memorable Brand Wars Of 2019. In 2019, many brands have duked it out to captivate their audiences in exciting ways.

Brands Turn To Digital Activations To Bring The Holiday Magic. Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

Pepsi Ups Their Profile With Apparel And Accessories. Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

The Cola Wars – Which Brand Dominates? Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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