Pinterest News For Digital Marketers

Pinterest, founded in 2010, has 291 million users as of January 2019. The social media site offers inspiration and is designed as a platform for discovery for many do-it-yourself projects and other ideas.

Here’s the recent news we’ve covered about Pinterest:

Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships. Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month. During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women. 

Pinterest Premiere Ad Tool: Just The Facts. Pinterest continues to refine its monetization strategies, now with the introduction of video ad targeting tool Pinterest Premiere for advertisers.

Pinterest Expands ‘Try On’ AR Features. Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

Chobani & Other Big Brands Find Success With Multichannel Gamification Marketing Strategies. As brands increasingly turn to digital strategies for their marketing campaigns, gamification offers a fun, interactive way to reach consumers.

DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season. As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

Pinterest Features Help Brands Reach Diverse Audiences. As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

Google Keen: Just The Facts. Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

Pinterest Adds ‘Today’ Tab For The Latest Trends: Just The Facts. Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

The Pinterest Shop & Curated Shopping: Just The Facts. Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.

Pinterest’s New Shopping Features: Just The Facts. In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

Pinterest Video Suite For Brands: Just The Facts. Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

Pinterest Conversion Features: Just The Facts. Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives. 

Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back. Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.

Pinterest Spring Shopping Features: Just The Facts. Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.

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Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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