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Political News For Digital Marketers

The political atmosphere is aggressive and constantly changing. Political figures leverage social media, email, paid search ads and numerous other platforms to get in touch with voters. The 2020 presidential race is expected to spend nearly $10 billion in advertising.

Here's the recent digital marketing news we've covered about politics:

Amid Political Advertising Shifts, First Party Data Reaches Audiences. Social media platforms and tech companies amend political ad policies to combat veracity issues.

Proactive Email List Building Drives Record Political Fundraising. Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google and Facebook, to take advantage of niche outlets with targeted audiences.

#Thankunextgen! Ariana Grande Encourages Voter Registration. Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

CEOs and Celebrities Get Out the Vote. Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.

Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate.  A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed. Despite bipartisan support, even garnering backing by the Trump administration, it is inciting some debate.

Political Ad Spending To Reach New High In 2020. Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016. 

Digital Fundraising: How Obama Mapped A Course For Future Candidates. In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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