Procter & Gamble (P&G), founded in 1837, is a consumer goods company headquartered in Ohio, with more than 70 operations around the world and a portfolio of 100 iconic brands including Gillette, Tide and Olay. In July of 2019, P&G implemented a new streamlined corporate strategy, creating six units that will be the focus of the business moving forward. They include fabric and home care, baby and feminine care, family care and new ventures, grooming, health care and beauty care. Procter & Gamble is well-known for evocative, touching and timely advertising campaigns that garner significant media attention.
Here’s the recent digital marketing news we’ve covered about Procter & Gamble:
Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns. This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.
Major Brands Are Showing Year-Round LGBTQ Support. Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.
Kids And Families Are The Right Audience At The Right Time For Certain Brands. Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.
Big Brands Increase Digital Ad Spend To Drive Results & Transparency. Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.
Puppies And Babies Bring Smiles To Consumers During Tough Times. Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.
Marketers Effectively Connect With Consumers Through Humorous Campaigns. Humor can be an effective approach for brands looking to connect with their target audiences. As consumers live in the new normal, marketers can connect with them using humorous shared experiences.
Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers. Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns. Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.
Doubling Down: P&G’s Plans During Coronavirus. “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.
Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock. A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.
Procter & Gamble Lets The Fans Decide In Super Bowl Ad. Proctor & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.
Billie Wants Women To Take Part In Movember. Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database. With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers. Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits. P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking,” using top P&G brands to build and reinforce positive and stress-reducing habits.
Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls. P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale. Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.
DMS Marketing Madness ― Final 4: Tide vs. Lacoste vs. Ikea vs. Honda. DMS Marketing Madness highlighted 16 innovative campaigns. With all the preliminary rounds behind us, we’ve filled in our Final Four: Tide vs. Lacoste vs. Ikea vs. Honda.
DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut. It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.