Procter & Gamble (P&G), founded in 1837, is a consumer goods company headquartered in Ohio, with more than 70 operations around the world and a portfolio of 100 iconic brands including Gillette, Tide and Olay. In July of 2019, P&G implemented a new streamlined corporate strategy, creating six units that will be the focus of the business moving forward. They include fabric and home care, baby and feminine care, family care and new ventures, grooming, health care and beauty care. Procter & Gamble is well-known for evocative, touching and timely advertising campaigns that garner significant media attention.
Here’s the recent digital marketing news we’ve covered about Procter & Gamble:
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database. With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers. Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits. P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking,” using top P&G brands to build and reinforce positive and stress-reducing habits.
Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls. P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale. Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.
DMS Marketing Madness ― Final 4: Tide vs. Lacoste vs. Ikea vs. Honda. DMS Marketing Madness highlighted 16 innovative campaigns. With all the preliminary rounds behind us, we’ve filled in our Final Four: Tide vs. Lacoste vs. Ikea vs. Honda.
DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut. It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.