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Quick Questions With Kathy: Marketing Refinance Loans Amidst Fluctuating Rates

The dramatic decline of mortgage interest rates was the catalyst for a surge in refinance loan volume from Q2 through Q4 2020. Even though mortgage rates have experienced a slight uptick from their historic lows, there are still approximately 11 million homeowners who could benefit from a refinance loan. With mortgage rates fluctuating in 2021, lenders need to adjust their marketing and advertising efforts to increase inbound loan inquiries, especially for refinance loans. 

In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS CRO Joey Liner to get his insights on how lenders can deploy marketing and advertising strategies to increase their pool of prospective refinance borrowers. During the interview, Liner highlights how lenders, by leveraging digital performance marketing, can effectively connect with the segment of homeowners who could be viable refinance loan candidates.

For more consumer finance marketing and advertising news visit: Consumer Finance Advertising News | DMS Insights

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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