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Spotify News For Digital Marketers

Spotify was launched in Stockholm, Sweden in 2008 as a small start-up founded in response to growing music piracy concerns. As of 2019, the music streaming service has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion. Spotify’s Ad Studio allows advertisers to create their own audio ad campaigns with targeting capabilities, and Spotify has also partnered with celebrities for brand activations. As an increasingly powerful player in the podcast market, Spotify recently acquired podcast creator-producers Parcast, Gimlet and Anchor and offers branded podcasts with advertisers.  

Here’s the recent digital marketing news we’ve covered about Spotify:

Spotify Ad Studio Expands Targeting Options: Just The Facts. Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub. Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

SiriusXM Plans To Purchase Pandora In Move To Reach More Consumers. SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.

The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience. Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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