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Starbucks News For Digital Marketers

Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain. Starbucks’ more than $24 billion in revenue in 2018, is seven times that of its closest competitor. Sales for 2019 are on track to exceed 2018, and the Starbucks Rewards program has 17 million active members in the U.S. and is up 14% year over year. From the pumpkin spice latte to “red cup season” Starbucks brand marketing is intrinsically tied to its products and name recognition. For instance, the limited-edition Unicorn Frappuccino drove significant traffic to Starbucks locations and became an Instagram sensation.

Here’s the recent digital marketing news we’ve covered about Starbucks:

Coffee Wars: Panera Heats Up While Coronavirus Disrupts. The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

Brands Turn To Digital Activations To Bring The Holiday Magic. Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

Starbucks Optimizes Mobile With New “Pickup Store”. Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City.

Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty. Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base. Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

Brands with Cult Followings: Perfect Products or Perfect Marketing? Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

Fall Fanaticism: How Pumpkin Spice Lattes Won The Fall Market. The pumpkin spice frenzy began in 2004 when Starbucks debuted their pumpkin spice latte to stores around the U.S. See how their marketing has made the entire nation pumpkin crazy.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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