Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain. Starbucks’ more than $24 billion in revenue in 2018, is seven times that of its closest competitor. Sales for 2019 are on track to exceed 2018, and the Starbucks Rewards program has 17 million active members in the U.S. and is up 14% year over year. From the pumpkin spice latte to “red cup season” Starbucks brand marketing is intrinsically tied to its products and name recognition. For instance, the limited-edition Unicorn Frappuccino drove significant traffic to Starbucks locations and became an Instagram sensation.
Here’s the recent digital marketing news we’ve covered about Starbucks:
Coffee Wars: Panera Heats Up While Coronavirus Disrupts. The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.
Brands Turn To Digital Activations To Bring The Holiday Magic. Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
Starbucks Optimizes Mobile With New “Pickup Store”. Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City.
Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty. Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base. Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.
Brands with Cult Followings: Perfect Products or Perfect Marketing? Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
Fall Fanaticism: How Pumpkin Spice Lattes Won The Fall Market. The pumpkin spice frenzy began in 2004 when Starbucks debuted their pumpkin spice latte to stores around the U.S. See how their marketing has made the entire nation pumpkin crazy.