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Target Corporation News For Digital Marketers

As the eighth largest retailer in the U.S., Target Corporation has more than 1,800 stores across North America and a robust online presence. In 2018, Target spent almost $1.5 billion in advertising. As a result of its successful marketing strategies, Target’s comparable store sales have been growing. Target is popular across all demographics, but especially so for Millennials and Gen Xers.

Here’s the recent digital marketing news we’ve covered about Target Corporation:

Frozen 2 Anticipated To Dominate Marketing This Holiday Season. Frozen 2, the movie with the most-viewed animated trailer of all timelaunches in theaters on November 22. The marketing and merchandising tie-ins of this global phenomenon span across all industries this holiday season.

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations. Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers: By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.

Resale Market Value Increases: Consumers Focus On Sustainability: Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.

Subscription Marketing: Trends Driving This Powerful Business Model: As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season: In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

Post Babies R Us Registries: Streamlined And Creative Alternatives: When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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