TikTok News For Digital Marketers

TikTok, the American version of the Chinese Douyin, is a video-streaming and creation platform. Founded in 2016, the media app encourages users to upload short videos.

Here’s the recent news we’ve covered about TikTok:

Ecommerce Platforms Help CPG Brands Find Audiences. Snack food brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

CPG Snack Brands Deploy Social Media Campaigns. Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

Why Is TikTok Marketer Of The Year? TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Snapchat Spotlight: Just The Facts. In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

What Is Snapchat Vertical Navigation? Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

What Is Triller? Triller, a short-form video app similar to TikTok, may be worth testing for brands looking for a music-first option.

Financial Brands Connect To Gen Zers To Engage Parents & Build Early Loyalty. Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with this Gen Z to build loyalty with their parents.

Younger Generations Are Turning To Instagram And TikTok For Their News. While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok. 

Instagram Reels Expands To More Global Markets: Just The Facts. Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Will TikTok Be Banned In The U.S?: Just The Facts. Recent comments from government officials indicate that TikTok could be banned in the U.S.

Brands Find New Ways To Celebrate Cinco De Mayo. Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

YouTube Shorts: Just The Facts. YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

TikTok Considers A Curated Content Feed: Just The Facts. TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed. 

Audiences Continue To Flock To Social Media Platforms. In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

5 Disruptor Brands That Offered Innovation And Change In 2019. In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

TikTok Introduces A Seamless Shoppable Experience For Marketers. TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.

TikTok Competitor Firework May Be Acquired By Google: Just The Facts. The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers. A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

NFL X TikTok: A Partnership Designed To Inspire Younger Audiences. The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

TikTok Interest-Based Ads: Just The Facts. TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

TikTok Testing Ads: Just The Facts. TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence. 

TikTok’s Rapid Popularity: Just the Facts. TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.

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Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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