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TikTok News For Digital Marketers

TikTok, the American version of the Chinese Douyin, is a video-streaming and creation platform. Founded in 2016, the media app encourages users to upload short videos.

Here’s the recent news we’ve covered about TikTok:

YouTube Shorts: Just The Facts. YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

TikTok Considers A Curated Content Feed: Just The Facts. TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed. 

Audiences Continue To Flock To Social Media Platforms. In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

5 Disruptor Brands That Offered Innovation And Change In 2019. In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

TikTok Introduces A Seamless Shoppable Experience For Marketers. TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.

TikTok Competitor Firework May Be Acquired By Google: Just The Facts. The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers. A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

NFL X TikTok: A Partnership Designed To Inspire Younger Audiences. The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

TikTok Interest-Based Ads: Just The Facts. TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

TikTok Testing Ads: Just The Facts. TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence. 

TikTok’s Rapid Popularity: Just the Facts. TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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