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Toys R Us News For Digital Marketers

Prior to shuttering in 2018, Toys R Us was an iconic, international toy store with brands that included Kids R Us and Babies R Us. Geoffrey The Giraffe was the store’s majestic mascot and “I don’t wanna grow up! I’m a Toys R Us kid!” their catchy jingle. At the time of their closing Toys R Us was responsible for 12% of the U.S. toy market. The toy sector continues to evolve via subscription and direct-to-consumer options post Toys R Us, while many hypothesize how Toys R Us may return to the market.

Here’s the recent digital marketing news we’ve covered about Toys R Us:

Holiday Toy Catalogs Evolve For The Digital Age. Holiday toy catalogs still play an important role for retailers.

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

Toys R Us Is Back: Just The Facts. Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.

Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers. By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.

Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle. In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.

Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019. The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.

Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness. In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.

Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season. In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

Innovative Marketing from 6 Top Baby Brands: From Diapers & Food to Toys & Nose Suckers. From realism to humor, there’s no one way for baby brands to market themselves. We identified six examples of on-target baby-focused campaigns.

DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut. It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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