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Twitter News For Digital Marketers

Twitter, the text-based social media platform, was founded in 2006. As of January 2019, Twitter has roughly 126 daily active users.

Here’s the recent digital marketing news we’ve covered about Twitter:

Tweets Tell Us What Matters To People: 6 Notable Trends For 2020. Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences. Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

Brands Replace Live Experiential Activations With Virtual Social Engagement. Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

Twitter Branded Likes: Just The Facts. Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

Younger Generations Are Turning To Instagram And TikTok For Their News. While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok. 

Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support. Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

Twitter Fleets: Just The Facts. Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

Audiences Continue To Flock To Social Media Platforms. In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

Amid Political Advertising Shifts, First Party Data Reaches Audiences. Social media platforms and tech companies amend political ad policies to combat veracity issues.

The Rise Of Cross-Platform Advertising For The 2020 Olympics. Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Twitter ArtHouse: Just The Facts. Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand. The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

Twitter Media: What to Know. Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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