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Twitter News for Digital Marketers

Twitter, the text-based social media platform, was founded in 2006. As of January 2019, Twitter has roughly 126 daily active users.

Here’s the recent digital marketing news we’ve covered about Twitter:

The Rise Of Cross-Platform Advertising For The 2020 Olympics. Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Twitter ArtHouse: Just The Facts. Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand. The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

Twitter Media: What to Know. Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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