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Twitter News For Digital Marketers

Twitter, the text-based social media platform, was founded in 2006. As of January 2019, Twitter has roughly 126 daily active users.

Here’s the recent digital marketing news we’ve covered about Twitter:

Younger Generations Are Turning To Instagram And TikTok For Their News. While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok. 

Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support. Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

Twitter Fleets: Just The Facts. Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

Audiences Continue To Flock To Social Media Platforms. In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

Amid Political Advertising Shifts, First Party Data Reaches Audiences. Social media platforms and tech companies amend political ad policies to combat veracity issues.

The Rise Of Cross-Platform Advertising For The 2020 Olympics. Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Twitter ArtHouse: Just The Facts. Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand. The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

Twitter Media: What to Know. Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com.

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