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Twitter News for Digital Marketers

Twitter, the text-based social media platform, was founded in 2006. As of January 2019, Twitter has roughly 126 daily active users.

Here’s the recent digital marketing news we’ve covered about Twitter:

The Rise Of Cross-Platform Advertising For The 2020 Olympics. Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

How Often And When To Post On Social Media. Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

Twitter ArtHouse: Just The Facts. Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram. Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand. The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

Twitter Media: What to Know. Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location.

DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike. Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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