The first Uber ride was July 5th, 2010, launching a new way to travel. Uber started as the simple idea to hire a ride from your phone and has grown into a multinational corporation offering food delivery, ridesharing, scooters, bikes and, of course, the original ride hailing service that started it all. Uber is available in more than 600 cities worldwide, and 14 million Uber trips are taken daily. Uber dominates the ride-sharing business with competitor Lyft, and continues to innovate through strategic partnerships with charitable organizations, marketing initiatives and advertising campaigns.
Here’s the recent digital marketing news we’ve covered about Uber:
The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market? More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.
Uber Tests A New Bundled Subscription For Rides, Eats And JUMP. Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
L.L. Bean X Uber: A Perfect Partnership For Summer. By partnering with Uber and creating opportunities for younger consumers to connect with the brand, L.L. Bean has kicked off summer with a fun and interactive campaign.
Uber and Lyft: Two Sides to Emotional Marketing. Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.
Mapping App Wars: Competition for In-Map Searching. When it comes to mapping, which app do you use? From Google Maps to Apple Maps to Uber, mapping services seem to be advancing rapidly, possibly competing for in-app sales.
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