User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns and review products. UGC taps into the need for authenticity often sought out by younger consumers and, by putting consumers at the center of the campaign, brands may earn more trust from younger shoppers who value the opinions of friends and family more than traditional corporate marketing strategies. 48% of marketers believe UGC humanizes their products, and 41% consider UGC their best “top of the funnel” method for increasing engagement.
Here’s the recent digital marketing news we’ve covered about user-generated content:
Snapchat’s New Trailer Reaction Lens: Just The Facts. In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
TikTok Introduces A Seamless Shoppable Experience For Marketers. TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.
Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales. Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”
Ally Financial Talks Money Through A Game Of Truth Or Dare. Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
Jersey Mike’s Trades Sandwiches For Downloads. Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
Loyalty Programs Are Effective For Brands And Popular With Audiences. By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
L.L. Bean X Uber: A Perfect Partnership For Summer. By partnering with Uber and creating opportunities for younger consumers to connect with the brand, L.L. Bean has kicked off summer with a fun and interactive campaign.
Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest. In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond. A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement. Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
The 5 Best Mortgage Campaigns: Leveraging Social Media and Video. As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.
Battle of the Sexes: Social Media. Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.
Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media. Making an impact during the Olympics requires brands to balance their promotions with “feel good” messages that champion athletes, their fans and supporters.
Measuring Success in Social Media Campaigns. There was a time, maybe about five years ago, when us social media folks could get away with waving our magic social media wand and enchanting people to people that the intangible social media fairies.