User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns and review products. UGC taps into the need for authenticity often sought out by younger consumers and, by putting consumers at the center of the campaign, brands may earn more trust from younger shoppers who value the opinions of friends and family more than traditional corporate marketing strategies. 48% of marketers believe UGC humanizes their products, and 41% consider UGC their best “top of the funnel” method for increasing engagement.
Here’s the recent digital marketing news we’ve covered about user-generated content:
Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences. Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.
2021 Beer Wars: Brands Are Gearing Up For Spring Holidays. Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.
Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside. Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.
Ecommerce Platforms Help CPG Brands Find Audiences. Snack food brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.
CPG Snack Brands Deploy Social Media Campaigns. Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.
How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day. Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.
From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021. As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts.
Social Media Strategies For 2021. As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.
Best Of DMS Insights: Top Social Media News Of 2020. This year, many brands leveraged accelerated consumer reliance on social channels to reach, engage and convert new audiences. Meanwhile, top social platforms launched new tools for advertisers.
The Growing Trend Of Customized Products Offers Joy & Connection For Consumers. CPG brands are using customized products and merchandise to build brand loyalty this holiday season.
Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season. Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.
Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays. This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.
As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce. The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.
Effective UGC Campaigns Hint At A New Wave Of Digital Marketing. UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.
Brands Find New Ways To Celebrate Cinco De Mayo. Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.
Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign. Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.
Snapchat’s New Trailer Reaction Lens: Just The Facts. In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
TikTok Introduces A Seamless Shoppable Experience For Marketers. TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.
Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales. Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”
Ally Financial Talks Money Through A Game Of Truth Or Dare. Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
Jersey Mike’s Trades Sandwiches For Downloads. Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
Loyalty Programs Are Effective For Brands And Popular With Audiences. By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
L.L. Bean X Uber: A Perfect Partnership For Summer. By partnering with Uber and creating opportunities for younger consumers to connect with the brand, L.L. Bean has kicked off summer with a fun and interactive campaign.
Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest. In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond. A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Mercedes Targets Millennials With Instagram Stories. Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement. Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
The 5 Best Mortgage Campaigns: Leveraging Social Media and Video. As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.
Battle of the Sexes: Social Media. Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.
Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media. Making an impact during the Olympics requires brands to balance their promotions with “feel good” messages that champion athletes, their fans and supporters.
Measuring Success in Social Media Campaigns. There was a time, maybe about five years ago, when us social media folks could get away with waving our magic social media wand and enchanting people to people that the intangible social media fairies.