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Unilever News For Digital Marketers

A top consumer packaged goods (CPG) conglomerate, Unilver owns more than 400 brands including Axe, Hellmann’s, Knorr, Lipton, Magnum, Degree and Dollar Shave Club. The second-biggest advertiser in the world, in 2017, Unilver’s ad spend topped $1.3 billion in the U.S. alone.

Here’s the recent digital marketing news we’ve covered about Unilever and its brands:

Shopper Marketing For Today’s Digital World. Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

Subscription Marketing: Trends Driving This Powerful Business Model: As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

Women’s Soccer: It’s Time For More Big Brands To Take Notice: With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families.

Marketing Partnerships: 5 Tips To Achieve Balance And Success: Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

#DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities: Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

Women’s Equality Day: The Best Empowering Marketing Campaigns: Empowering women starts with challenging society’s standards. See how big brands like Dove and Aerie have used marketing to uplift women around the world.

The Best 6 Father’s Day Campaigns: Marketing Dad’s Love: Last Father’s Day, brands like Carhartt, Dove Men and Courtyard Hotels used Father’s Day to interact with consumers and boost sales.

Dollar Shave Club Offers More Than Razors: The latest Dollar Shave Club ad paints men’s morning routines in a humorous light as they shave their heads, blow dry their crotches and more.

Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From: With Facebook’s recent algorithm update, earning engagement is more important than ever. Here are 3 brands with super-sized Facebook campaign success.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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