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Walmart News For Digital Marketers

Launched in 1962, Walmart is a powerhouse retailer with U.S. revenue exceeding $300 billion and growing. Walmart’s U.S. advertising spend is greater than $2 billion each year. Recently focused on scaling their online channels, Walmart ecommerce sales have been growing at a rate greater than 40% with almost two-thirds of U.S. consumer shopping at at least once a month.

Here’s the recent digital marketing news we’ve covered about Walmart:

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations. Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

Walmart Continues To Expand Their Market Reach By Partnering With Kidbox: Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts: Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season: In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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