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Walmart News For Digital Marketers

Launched in 1962, Walmart is a powerhouse retailer with U.S. revenue exceeding $300 billion and growing. Walmart’s U.S. advertising spend is greater than $2 billion each year. Recently focused on scaling their online channels, Walmart ecommerce sales have been growing at a rate greater than 40% with almost two-thirds of U.S. consumer shopping at Walmart.com at least once a month.

Here’s the recent digital marketing news we’ve covered about Walmart:

Mobile-First Marketing Strategies Remain A Priority For Brands. Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers. With Fourth of July celebrations potentially looking a bit different this year due to the effects of the ongoing pandemic, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers - potentially pulling inspiration from the winners of years past. 

Big Box Stores See Uptick In Ecommerce Sales. As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Grocery Delivery Wars: Amazon And Walmart Face Off. Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

The Subscription Industry Hones In On A New Audience: Kids. As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

Holiday Toy Catalogs Evolve For The Digital Age. Holiday toy catalogs still play an important role for retailers.

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations. Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

Walmart Continues To Expand Their Market Reach By Partnering With Kidbox: Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts: Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season: In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

3 Tax Prep Brands Go Big For April 15: Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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