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Walmart News For Digital Marketers

Launched in 1962, Walmart is a powerhouse retailer with U.S. revenue exceeding $300 billion and growing. Walmart’s U.S. advertising spend is greater than $2 billion each year. Recently focused on scaling their online channels, Walmart ecommerce sales have been growing at a rate greater than 40% with almost two-thirds of U.S. consumer shopping at Walmart.com at least once a month.

Here’s the recent digital marketing news we’ve covered about Walmart:

Alternative Halloween Experiences Connect Brands & Parents. Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season. Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

Walmart Insurance Services Launches In Time For AEP & Offers A Streamlined Approach To Medicare Coverage. Walmart launches Walmart Insurance Services in time for Medicare open enrollment.

Walmart Omni-Shopping Experience: Just The Facts. Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

COVID-19 Has Changed Grocery Shopping Preferences, And Digital Marketers Are Adapting. Grocery shopping preferences evolved during COVID-19, and some new behaviors are likely to stick around, offering opportunities for digital marketers.

Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers. Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season. As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts. Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance, resulting in greater customer engagement for brands.

Retail Brands Band Together To Solve Plastic Bag Crisis With Digital Spin. Beyond The Bag aims to come up with a better solution to single-use bags, and digital strategies are encouraged.

Mobile-First Marketing Strategies Remain A Priority For Brands. Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers. With Fourth of July celebrations potentially looking a bit different this year due to the effects of the ongoing pandemic, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers - potentially pulling inspiration from the winners of years past. 

Big Box Stores See Uptick In Ecommerce Sales. As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Grocery Delivery Wars: Amazon And Walmart Face Off. Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

The Subscription Industry Hones In On A New Audience: Kids. As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

Holiday Toy Catalogs Evolve For The Digital Age. Holiday toy catalogs still play an important role for retailers.

Parents Turn To A Mix Of Options For Their Toy Shopping Needs. Big box stores, independent retailers and direct-to- consumer brands offer parents an array of options when shopping for toys.

Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations. Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

Walmart Continues To Expand Their Market Reach By Partnering With Kidbox: Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts: Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season: In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

3 Tax Prep Brands Go Big For April 15: Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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