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WhatsApp News For Digital Marketers

WhatsApp, the social messaging platform, was founded in 2009 and purchased by Facebook in 2014. As of January 2019, WhatsApp has roughly 1.5 billion users in more than 180 countries, making it the most popular messaging app globally.

Here’s the recent digital marketing news we’ve covered about WhatsApp:

WhatsApp Ads: Just The Facts. WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.

Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts. Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform. Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

Social Stories: Which Platform Is Winning? Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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