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WhatsApp News For Digital Marketers

WhatsApp, the social messaging platform, was founded in 2009 and purchased by Facebook in 2014. As of January 2019, WhatsApp has roughly 1.5 billion users in more than 180 countries, making it the most popular messaging app globally.

Here’s the recent digital marketing news we’ve covered about WhatsApp:

WhatsApp Ads: Just The Facts. WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.

Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts. Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform. Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

Social Stories: Which Platform Is Winning? Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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