WhatsApp, the social messaging platform, was founded in 2009 and purchased by Facebook in 2014. As of January 2019, WhatsApp has roughly 1.5 billion users in more than 180 countries, making it the most popular messaging app globally.
Here’s the recent digital marketing news we’ve covered about WhatsApp:
Facebook Antitrust Lawsuit: Just The Facts. The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.
WhatsApp Shopping Button: Just The Facts. WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.
WhatsApp Ads: Just The Facts. WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts. Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.
WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform. Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.
Social Stories: Which Platform Is Winning? Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?