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Yelp News For Digital Marketers

Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004, when the business directory and social platform launched. The mixed use of Yelp, as both a must-have business directory for small business owners and crowdsourced reviews for consumers, has led Yelp to a monthly average of 37 million mobile app users and 77 million mobile web users. The reviews top 192 million and there are more than 4 million businesses in the directory. Yelp has recently enhanced its business listings and updated personalization features as it continues to refine search and create better monetization opportunities.

Here’s the recent digital marketing news we’ve covered about Yelp:

Determining The Importance And Effects Of Consumer Reviews. Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

Yelp Adds Personalization Features: Just The Facts. Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

Yelp Business Listing Enhancements: Just The Facts. Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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