Digital Marketing Innovation Inspiration

loading

Yelp News For Digital Marketers

Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004, when the business directory and social platform launched. The mixed use of Yelp, as both a must-have business directory for small business owners and crowdsourced reviews for consumers, has led Yelp to a monthly average of 37 million mobile app users and 77 million mobile web users. The reviews top 192 million and there are more than 4 million businesses in the directory. Yelp has recently enhanced its business listings and updated personalization features as it continues to refine search and create better monetization opportunities.

Here’s the recent digital marketing news we’ve covered about Yelp:

Determining The Importance And Effects Of Consumer Reviews. Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

Yelp Adds Personalization Features: Just The Facts. Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

Yelp Business Listing Enhancements: Just The Facts. Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
Inspire Brands News For Digital Marketers
Inspire Brands News For Digital Marketers

Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Ru...

Next Article
Starbucks News For Digital Marketers
Starbucks News For Digital Marketers

Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 bil...

 
× Streams
loading
×