Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004, when the business directory and social platform launched. The mixed use of Yelp, as both a must-have business directory for small business owners and crowdsourced reviews for consumers, has led Yelp to a monthly average of 37 million mobile app users and 77 million mobile web users. The reviews top 192 million and there are more than 4 million businesses in the directory. Yelp has recently enhanced its business listings and updated personalization features as it continues to refine search and create better monetization opportunities.
Determining The Importance And Effects Of Consumer Reviews. Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
Yelp Adds Personalization Features: Just The Facts. Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
Yelp Business Listing Enhancements: Just The Facts. Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
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