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YouTube News For Digital Marketers

YouTube is one of the largest video-sharing sites in the world, with more than 1.8 billion global users each month. YouTube is home to videos uploaded by influencers, artists and everyday web surfers, which users can then watch, share and comment on. Founded in 2005, YouTube was acquired by Google in 2006 and now operates as a Google subsidiary.

Here’s the recent digital marketing news we’ve covered about YouTube:

Just The Facts: YouTube Shopping Ads. YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

YouTube Launches Slash Fashion: Just The Facts. YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.

YouTube Plans Changes To Kids Content: Just The Facts. YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

Optimized 6-Second Ads Encourage Ad Recall. A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

YouTube Invests In Augmented Reality For Beauty Influencers. YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release. Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

The YouTube House: Promoting Services With A New York Pop-Up. YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.

Google 15-Second Non-Skippable Video Ads: Just The Facts. Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.

Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale. Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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