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YouTube News For Digital Marketers

YouTube is one of the largest video-sharing sites in the world, with more than 1.8 billion global users each month. YouTube is home to videos uploaded by influencers, artists and everyday web surfers, which users can then watch, share and comment on. Founded in 2005, YouTube was acquired by Google in 2006 and now operates as a Google subsidiary.

Here’s the recent digital marketing news we’ve covered about YouTube:

YouTube Plans Changes To Kids Content: Just The Facts. YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

Optimized 6-Second Ads Encourage Ad Recall. A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.

The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

YouTube Invests In Augmented Reality For Beauty Influencers. YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release. Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

The YouTube House: Promoting Services With A New York Pop-Up. YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.

Google 15-Second Non-Skippable Video Ads: Just The Facts. Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.

Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale. Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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