YouTube is one of the largest video-sharing sites in the world, with more than 1.8 billion global users each month. YouTube is home to videos uploaded by influencers, artists and everyday web surfers, which users can then watch, share and comment on. Founded in 2005, YouTube was acquired by Google in 2006 and now operates as a Google subsidiary.
Here’s the recent digital marketing news we’ve covered about YouTube:
What Is Social Commerce? Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
Google Ecommerce Suite: Just The Facts. As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
YouTube Receives Brand Safety Accreditation: Just The Facts. YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.
It’s A Barbie World — And This Time It’s Digital. Mattel finds success with multichannel, digital strategy that centers diversity, engagement and fun for kids and their parents.
Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts. The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
YouTube Lead Forms: Just The Facts. Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.
Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns. As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.
Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping. Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
YouTube Direct Response Ads: Just The Facts. In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”
Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators. As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.
YouTube Shorts: Just The Facts. YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.
Facebook And Google Go Granular With Recent Ad Revenue Reporting. For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.
2019: The Year Of Social Advancements. 2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.
YouTube COPPA Compliance: Just The Facts. All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
Just The Facts: YouTube Shopping Ads. YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
YouTube Launches Slash Fashion: Just The Facts. YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.
YouTube Plans Changes To Kids Content: Just The Facts. YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
Optimized 6-Second Ads Encourage Ad Recall. A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
The Rules Of Engagement For Social Comments. Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
YouTube Invests In Augmented Reality For Beauty Influencers. YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.
Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release. Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
The YouTube House: Promoting Services With A New York Pop-Up. YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.
Google 15-Second Non-Skippable Video Ads: Just The Facts. Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale. Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.