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Yum! Brands News For Digital Marketers

Yum! Brands, Inc., the fast food restaurant group, has over 48,000 restaurants around the world, with iconic brands KFC, Pizza Hut and Taco Bell at the forefront. Yum! divested from PepsiCo. in 1997 and has been on a growth trajectory ever since. Marketing and advertising campaigns for Yum! Brands are often cheeky and original, appealing to younger consumers.

Here’s the recent digital marketing news we’ve covered about Yum! Brands:

Fast Food Brands Turn To Custom Merchandise To Engage Consumers. Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.

Wendy’s New D&D-Inspired Marketing Activation Targets Gamers. Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

Colonel Sanders Gets Hunky In A New KFC Game. KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

Kicking Off The NFL’s 100th Season With New And Old Partnerships. Various brands have partnered up with the NFL in celebration of its 100th season.

The Chicken Sandwich Wars Heat Up On Social Media. It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie. KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

Bringing Back the Bowl Cut: FCK Yeah! KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.

KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves. Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland. KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.

Fried Chicken Wars: The Top 5 Chains Go Head to Head. The top fried chicken restaurants compete for sales with the most powerful strategy available (aside from food), targeted marketing. See how huge brands like KFC and Chick-Fil-A go head to head.

DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut. It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.

Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song. Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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