When quality over quantity is the name of the game
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Read Article5 Innovations In Marketing That Brands Embraced In 2019
Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.
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Read ArticleUnderstanding The Final Expense Insurance Audience Mindset
It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.
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Read ArticleQuora Lead Gen Forms: Just The Facts
Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.
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Read ArticlePennsylvania Expands The Telemarketer Registration Act: Just The Facts
Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.
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Read ArticleInsurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleStudent Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
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Read ArticleConsumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
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Read Article9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
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Read ArticleGoogle Ads Testing New Lead Form Extensions: Just The Facts
Google Ads is offering a beta test of lead form extensions to some advertisers.
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
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Read ArticleYelp Adds Personalization Features: Just The Facts
Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
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