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When quality over quantity is the name of the game

  • Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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  • Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads is offering a beta test of lead form extensions to some advertisers.

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  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

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  • Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report

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  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Various brands have partnered up with the NFL in celebration of its 100th season.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.

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  • Yelp Adds Personalization Features: Just The Facts

    Yelp Adds Personalization Features: Just The Facts

    Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

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  • Loyalty Programs Are Effective For Brands And Popular With Audiences

    Loyalty Programs Are Effective For Brands And Popular With Audiences

    By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • 4 Steps To Careful Planning & Setup Before Launching A Lead Generation Campaign

    4 Steps To Careful Planning & Setup Before Launching A Lead Generation Campaign

    An article written by Senior Vice President of Strategic Partnerships at Digital Media Solutions (DMS), Rob Camhe, was featured in LeadsCon News.

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  • Automotive Marketers Find New Targets In Pinterest And Snapchat

    Automotive Marketers Find New Targets In Pinterest And Snapchat

    Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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