DMS announced that it has entered into a definitive agreement to acquire SmarterChaos, a premier digital marketing and online performance management agency.

The FCC ruled on manual dialing for brands that use automated text message platforms.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.

Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

App use is up while people are in self-isolation, which could impact internet usage moving forward.