When quality over quantity is the name of the game
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Read ArticleCBD Brands Deploy Digital Strategies To Reach Interested Consumers
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
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Read ArticleIt’s A No For Most Americans To Voice Shopping
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
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Read ArticleFashion Brands Build Loyalty With Subscription Memberships And Social Responsibility
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
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Read ArticleWhat Are Twitter Spaces?
Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.
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Read ArticleWhat Is Tubi?
Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.
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Read ArticleAuto Marketing: All Signs Point To Digital Innovations
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
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Read ArticleWHM Feature: Women Consumers & The Impact Of The Pandemic
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
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Read ArticleHome Insurance Brands Reach Consumers With Humor, Savings & Technology
Home insurance brands use digital strategies and differentiation to reach consumers.
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Read ArticleEngaging The Digital Window Shopper
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
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Read ArticleEcommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers
The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.
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Read ArticleWHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands
Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.
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Read ArticleAppliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
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Read ArticleLeveraging Unbranded Social Advertising To Engage Prospective Higher Education Students
Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.
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Read ArticleHard Seltzer Brands Get Creative With Digital Product Launch Promotions
Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.
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Read Article5 Language Apps That Use Digital Tools To Encourage User Retention
Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.
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Read ArticlePay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
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Read ArticleGoogle Makes Hotel Listings Free: Just The Facts
As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.
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Read ArticleWHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
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Read ArticleSt. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green
This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.
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Read Article5 Kitchen Gadget & Appliance Brands That Successfully Leveraged Digital Strategies To Increase Ecommerce Sales
Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.
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