The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.