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  • California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.

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  • Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Amazon Small Sellers Shift: Just The Facts

    Amazon Small Sellers Shift: Just The Facts

    Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

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  • DMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers

    DMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers

    Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.

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  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.

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  • Verizon Stops RoboCalls: Just The Facts

    Verizon Stops RoboCalls: Just The Facts

    Verizon recently added additional cybersecurity measures to address robocalling and spam calls.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.

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  • Lenders Decrease FICO Requirements For Homebuyers

    Lenders Decrease FICO Requirements For Homebuyers

    Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

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  • Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.

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  • Marketing Refinance’s Newfound Popularity To Millennials

    Marketing Refinance’s Newfound Popularity To Millennials

    Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.

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  • Pinterest Spring Shopping Features: Just The Facts

    Pinterest Spring Shopping Features: Just The Facts

    Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.

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  • Google First Price Auctions: Just The Facts

    Google First Price Auctions: Just The Facts

    Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Digital Media Solutions Announces 2019 Hoops Madness Winners

    Digital Media Solutions Announces 2019 Hoops Madness Winners

    Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.

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  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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