When quality over quantity is the name of the game
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Read ArticleInternal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleData Appends Inform Lead Generation Optimizations For Efficient Campaigns
Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.
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Read ArticleVerizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
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Read ArticleNew Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleLenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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Read ArticleMarketing Refinance’s Newfound Popularity To Millennials
Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.
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Read ArticlePinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
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Read ArticleGoogle First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleDigital Media Solutions Announces 2019 Hoops Madness Winners
Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.
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Read ArticleMillennial Insurance: How Marketers Are Winning Over An Uninterested Market
Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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Read ArticleDiffering Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry
The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.
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Read ArticleInbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions
For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.
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Read ArticleHigher Education Conversion Rates Increase In 2018
Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.
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Read ArticleEmail Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.
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Read ArticleIncreasing Lead Quality Is Top Lead Generation Priority In 2019
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.
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