When quality over quantity is the name of the game
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Read Article2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19
The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.
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Read ArticlePersonalized Auto Insurance Appeals To Consumers Looking For Deals And Customization
From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.
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Read ArticleDigital Advertising Spend Predicted To Grow 6% In 2020
The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.
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Read ArticleApple iOS 14 Operating System Targeting Changes: Just The Facts
Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.
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Read ArticleLinkedIn’s New Healthcare Hub: Just The Facts
By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.
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Read ArticleThe Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year
As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.
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Read ArticleGoogle Search Terms Report Changes: Just The Facts
Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.
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Read ArticleMichelle Obama And Social Media Platforms Take On Voter Registration
Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.
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Read ArticleYouTube Lead Forms: Just The Facts
Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.
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Read ArticleBrands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition
When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.
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Read ArticleApple’s SKAdNetwork: Just The Facts
Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.
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Read ArticleWindow Wars: Brands Must Differentiate To Attract Consumers
Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.
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Read ArticleEcommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping
Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
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Read ArticleDigital Media Solutions Signs Definitive Agreement To Acquire Digital Performance Marketing Company SmarterChaos
DMS announced that it has entered into a definitive agreement to acquire SmarterChaos, a premier digital marketing and online performance management agency.
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Read ArticleFCC Rules P2P Text Platforms Not ATDS
The FCC ruled on manual dialing for brands that use automated text message platforms.
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Read ArticleYouTube Direct Response Ads: Just The Facts
In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”
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Read ArticleGoogle Ditches Clickbait: Just The Facts
In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.
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Read ArticleGender Diversity In Marketing Is An Important And Growing Consideration For Advertisers
Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
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Read ArticleLinkedIn Retargeting And Audience Network Updates: Just The Facts
LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.
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Read ArticleGoogle Discovery Ads: Just The Facts
Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.
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