DMS Insights: Customer Acquisition News

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When quality over quantity is the name of the game

  • 2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

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  • Apple’s SKAdNetwork: Just The Facts

    Apple’s SKAdNetwork: Just The Facts

    Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

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  • Window Wars: Brands Must Differentiate To Attract Consumers

    Window Wars: Brands Must Differentiate To Attract Consumers

    Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • Digital Media Solutions Signs Definitive Agreement To Acquire Digital Performance Marketing Company SmarterChaos

    Digital Media Solutions Signs Definitive Agreement To Acquire Digital Performance Marketing Company SmarterChaos

    DMS announced that it has entered into a definitive agreement to acquire SmarterChaos, a premier digital marketing and online performance management agency.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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