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  • Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    In this article we dive into what the “new normal” may look like for American higher education.

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  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

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  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

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  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

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  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

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  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

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  • 2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

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  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

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  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

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  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • 10 Lead Generation Predictions For 2020

    10 Lead Generation Predictions For 2020

    2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

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  • 5 Innovations In Marketing That Brands Embraced In 2019

    5 Innovations In Marketing That Brands Embraced In 2019

    Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

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  • Understanding The Final Expense Insurance Audience Mindset

    Understanding The Final Expense Insurance Audience Mindset

    It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

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  • Quora Lead Gen Forms: Just The Facts

    Quora Lead Gen Forms: Just The Facts

    Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

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  • Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.

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