Customer Acquisition News

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When quality over quantity is the name of the game

  • Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing companies need to be visible when consumers are on the hunt.

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  • Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.

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  • Aimtell Push Content Network: Just The Facts

    Aimtell Push Content Network: Just The Facts

    Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

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  • Netflix Ecommerce Shop: Just The Facts

    Netflix Ecommerce Shop: Just The Facts

    Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.

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  • Twitter Fleet Ads: Just The Facts

    Twitter Fleet Ads: Just The Facts

    Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.

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  • Travel Credit Cards Compete With Leveled-Up Benefits & Rewards As Vacation Season Heats Up

    Travel Credit Cards Compete With Leveled-Up Benefits & Rewards As Vacation Season Heats Up

    Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.

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  • 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

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  • What Is Social Commerce?

    What Is Social Commerce?

    Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.

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  • Google Ecommerce Suite: Just The Facts

    Google Ecommerce Suite: Just The Facts

    As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.

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  • Dating Apps In A Post-Pandemic World: New Players & What To Expect

    Dating Apps In A Post-Pandemic World: New Players & What To Expect

    Major dating apps are expanding their platforms to promote vaccine signups and reflect the latest trends among users.

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  • Facebook Ad Review Process: Just The Facts

    Facebook Ad Review Process: Just The Facts

    Facebook recently published an overview of the social media platform’s ad review process.

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  • Proposed New York Privacy Act: Just The Facts

    Proposed New York Privacy Act: Just The Facts

    Another data privacy bill has been proposed, this time in New York, and it’s more stringent than predecessors.

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  • Instagram Drops: Just The Facts

    Instagram Drops: Just The Facts

    Instagram introduces Drops, another update to its growing shopping platform.

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  • 3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.

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  • Pinterest Introduces Idea Pins: Just The Facts

    Pinterest Introduces Idea Pins: Just The Facts

    Pinterest sunsets Story Pins and introduces Idea Pins, a short-from video feature for creators on the popular platform.

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  • Snapchat Creator Marketplace: Just The Facts

    Snapchat Creator Marketplace: Just The Facts

    Snapchat announces Creator Marketplace, a chance for businesses to partner with the growing creator community at Snapchat.

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  • What Is Digital Identity?

    What Is Digital Identity?

    Digital identity allows advertisers to target consumers without the use of third-party identifiers and cookies.

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  • Kids Nutrition & Wellness Brands Advertise To Parents With Social Media & Robust Content Marketing

    Kids Nutrition & Wellness Brands Advertise To Parents With Social Media & Robust Content Marketing

    Kids nutrition and wellness brands use a mix of digital strategies to differentiate and drive sales.

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  • Specialty & Niche Meal Kit Marketing Aligns Offerings With Specific Consumer Needs

    Specialty & Niche Meal Kit Marketing Aligns Offerings With Specific Consumer Needs

    For specialty meal kit brands, digital advertising strategies help target the right audience at the right time.

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  • Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.

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