When quality over quantity is the name of the game
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Read ArticleCalifornia Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
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Read ArticleLower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleAmazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
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Read ArticleDMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers
Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.
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Read ArticleInternal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleData Appends Inform Lead Generation Optimizations For Efficient Campaigns
Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.
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Read ArticleVerizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
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Read ArticleNew Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleLenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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Read ArticleMarketing Refinance’s Newfound Popularity To Millennials
Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.
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Read ArticlePinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
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Read ArticleGoogle First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleDigital Media Solutions Announces 2019 Hoops Madness Winners
Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.
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Read ArticleMillennial Insurance: How Marketers Are Winning Over An Uninterested Market
Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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