The “4 Steps to Careful Planning & Setup Before Launching a Lead Generation Campaign” article, written by Senior Vice President of Strategic Partnerships at Digital Media Solutions (DMS), Rob Camhe, was featured in LeadsCon News.
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of new...
As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
Colorado becomes the latest state to pass a privacy bill, the CPA, which offers consumers an opt out option.
Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.
Facebook added several new updates and features to Facebook Messenger, potentially creating more opportunities for promotions and engagement.
Twitter users with Revue accounts will soon be able to add a subscribe button to the user profiles, allowing creators to grow their newsletter subscriber lists.
Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.
Publishers can expand monetization efforts by engaging in push marketing and deploying monetized push notifications that engage audiences on desktop and mobile devices.
In a recent reversal, Google extended the deadline for sunsetting third-party cookies on its Chrome browser until at least 2023.
Roofing companies need to be visible when consumers are on the hunt.
Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.
Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.
Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.
Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.
Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.
Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.
Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
Major dating apps are expanding their platforms to promote vaccine signups and reflect the latest trends among users.
Facebook recently published an overview of the social media platform’s ad review process.