The “4 Steps to Careful Planning & Setup Before Launching a Lead Generation Campaign” article, written by Senior Vice President of Strategic Partnerships at Digital Media Solutions (DMS), Rob Camhe, was featured in LeadsCon News.
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of new...
The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.
As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.
For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.
Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
Home insurance brands use digital strategies and differentiation to reach consumers.
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.
Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.
Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.
Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.