DMS Insights: Lead Generation News

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Freeze Your Results with Our Solution to Summer Melt

May 18, 2015 Kathy Bryan

Toddler with Fallen Ice CreamAccording to the Department of Education, 10 to 20 percent of college eligible students “melt away” every summer. These students, most of whom are lower-income, apply to college and are accepted, but do not enroll come fall.

What happens during the summer? Nothing. And that’s the big problem for college-bound students and the schools that are expecting them.

From placement exams to immunizations to paperwork, there is a lot or preparation required of high school graduates before starting college in the fall. Unfortunately, many lower-income students do not have the knowledge, support or encouragement to get this work done. But, according to the Michael & Susan Dell Foundation, summer melt rates drop when schools put in place proactive and targeted efforts to help students overcome enrollment hurdles.

Stop the Melt!

This year, we are helping you freeze your spring results with our "Stop the Summer Melt" Student Nurturing Package. Through email nurturing, we will help you stay in contact with your accepted students to ensure they stay on track to enrollment.

We deploy dynamic content and responsive templates, allowing for personalized, branded messages tailored to your students. And because more than 60 percent of emails are opened first on mobile devices,* our templates are device agnostic with mobile-specific features inclusive of click-to-call buttons that render when live support is available.

Campaigns feature automated marketing tracks based on student actions to maintain consistent communication while lifting the summer action rates of incoming students to ultimately impact fall conversion rates. As a result, our email nurturing campaigns regularly deliver a strong ROI, with greater than 98 percent deliverability and a click-through-rate of more than 20 percent (of emails opened).

For more information about our new “Stop the Summer Melt” Student Nurturing Package, talk with your DMS account executive or contact us via this form.


*According to campaign data.

About the Author

Kathy Bryan

Kathy Bryan is the Chief Marketing Officer at Digital Media Solutions (DMS). In this role, Kathy is responsible for all aspects of marketing and communications for DMS, the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers.

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