DTC Vitamins Surge In Popularity After Deploying Digital Advertising
Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.
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What Is Amazon Marketing Cloud?
Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.
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Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow
Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.
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Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
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Social Media Strategies For 2021
As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.
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After Adaptation And Innovation In 2020, What’s Next For QSRs?
Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.
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Lead Generation Predictions For 2021
Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.
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Email Marketing Proved To Be Essential In 2020
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
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Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies
Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.
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Consumers Start Holiday Product Searches On Google And Amazon
In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.
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Choose Actions Over Impressions: Why CPA Advertising Campaigns Work
Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.
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Apple Nutrition Labels: Just The Facts
After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.
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What Is The Nielsen ID Resolution System?
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
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WhatsApp Shopping Button: Just The Facts
WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.
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Third-Party Branded Email Drives Interest From High-Intent Prospective Students
Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.
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This Giving Tuesday, Nonprofits Turn To Online Donations
Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.
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Don't Worry About Your Thanksgiving Dinner: It's Insured
CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.
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3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions
Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.
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Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
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What Are Click Campaigns?
Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.
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