10 Tips for Setting Up Successful Facebook Lead Ads Campaigns
Facebook makes it easy for you to set up a Facebook Lead Ads campaign. But a successful campaign requires ...
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Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
Stitch Fix: A Data Story Based on Consumer ROI
With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.
Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch
Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.
A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
Shiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
4 Tips to Maximize Your First- and Third-Party Data Usage
From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.
LeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
Ask a Stupid Question Day: 5 Questions About Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about lead generation, including: What is lead generation?
Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about pay-per-call lead generation, including: What is pay-per-call?
First-Party vs. Third-Party Data: Consumer Engagement for the Win
Both first-party and third-party data usage are growing for marketers, despite headlines that may imply otherwise. But no matter what data you’re using or how you’re using it, consumer engagement shou
Mortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Killi: Is This #YourDataRevolution?
Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.
Increase in Year-Over-Year Demand for Higher Education in Q2
What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.
Stop the Panic! Facebook Is Still Growing
Facebook’s Q2 earnings report was disappointing to Wall Street, but great for marketers. MAUs are up. DAUs are up. Ad revenue is up. Mobile spend is up. And they’re improving transparency and privacy.
On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales
Lead Scoring: What Is It & How Does It Work?
Lead scoring, combined with marketing automation software like Sparkroom, allows you to develop efficiency-focused marketing strategies and tactics.
2018 Report on the State of Nursing Education Demand
How did the demand for nursing education shift between 2016 and 2017? Check out our insights to learn everything you need to know.
Inquiry Volume Up & 6 More Higher Education Lead Generation Trends
Higher education marketing never stays the same for long. Recent trends include rising inquiry volume & conversion rates, growing online format & third-party channel share.
9 Marketing Predictions for 2018: Are You Prepared for Success?