Impact of ACA on Nursing Degree Volume
The increased demand for online nursing degrees is based on increased need for healthcare due to the ACA & ...
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Older Audiences Inquired About Purchase Loans in Q3
In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals
Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
7 Reasons Why Third-Party Audience Data Spend Is Up in 2018
Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.
Take a Look Under the Hood: Marketing to NASCAR Fans
The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.
CDPs: All Hype or Pure Necessity?
Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.
Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
Stitch Fix: A Data Story Based on Consumer ROI
With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.
Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch
Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.
A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
Shiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
4 Tips to Maximize Your First- and Third-Party Data Usage
From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.
LeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
Ask a Stupid Question Day: 5 Questions About Performance Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about performance marketing, including: What is performance marketing?
Ask a Stupid Question Day: 5 Questions About Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about lead generation, including: What is lead generation?
Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about pay-per-call lead generation, including: What is pay-per-call?
Ask a Stupid Question Day: 5 Questions About Affiliate Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about affiliate marketing, including: What is an affiliate marketing program?
First-Party vs. Third-Party Data: Consumer Engagement for the Win