Lenders Decrease FICO Requirements For Homebuyers

Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.