Lenders Decrease FICO Requirements For Homebuyers

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

DMS announced that it has entered into a definitive agreement to acquire SmarterChaos, a premier digital marketing and online performance management agency.

The FCC ruled on manual dialing for brands that use automated text message platforms.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.