For Higher Ed Paid Search: Monday-Wednesday Are Top Volume Days
We took a look at impression, click, inquiry and enrollment volume, by device type, for all of our active h...
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P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
Proactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
Top 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?
Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
H1 2019 Higher Education Inquiry Generation Review
The H1 2019 Higher Education Inquiry Generation Review from Digital Media SolutionsTM, features trends and data you can use to help better market your higher education programs.
Microsoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
LinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
Search Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Amazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
DMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers
Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.
Internal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
Data Appends Inform Lead Generation Optimizations For Efficient Campaigns
Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.
Verizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations