Marketing Strategies and Lessons

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

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  • Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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  • Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.

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  • Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.

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  • Brands Can Create Emotional Connections That Last A Lifetime

    Brands Can Create Emotional Connections That Last A Lifetime

    By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.

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  • Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.

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  • Brands Embrace The Massive Popularity Of ASMR

    Brands Embrace The Massive Popularity Of ASMR

    Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.

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  • Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

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  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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