Advertising Strategies and Lessons

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Advertising strategies and lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • 3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Facebook Social Audio Tools: Just The Facts

    Facebook Social Audio Tools: Just The Facts

    Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

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  • New CCPA Regulation Bans Dark Patterns: Just The Facts

    New CCPA Regulation Bans Dark Patterns: Just The Facts

    The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

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  • How Local Road Trip Destinations Are Encouraging Post-Pandemic Travel

    How Local Road Trip Destinations Are Encouraging Post-Pandemic Travel

    As travel ramps up for the summer, tourist bureaus around the country are investing in digital strategies to attract visitors.

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  • Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

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  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • What Are Twitter Conversation Settings For Ads?

    What Are Twitter Conversation Settings For Ads?

    Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • Understanding & Overcoming Top Email Inboxing Challenges

    Understanding & Overcoming Top Email Inboxing Challenges

    For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

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  • Brands Partner With NBA To Create Innovative Gaming Activations

    Brands Partner With NBA To Create Innovative Gaming Activations

    Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • What Are Twitter Spaces?

    What Are Twitter Spaces?

    Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.

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  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

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  • Travel Returns Thanks To Vaccine Rollouts

    Travel Returns Thanks To Vaccine Rollouts

    As more and more people get vaccinated, many consumers are planning trips and booking travel.

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  • Auto Marketing: All Signs Point To Digital Innovations

    Auto Marketing: All Signs Point To Digital Innovations

    As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

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  • WHM Feature: Women Consumers & The Impact Of The Pandemic

    WHM Feature: Women Consumers & The Impact Of The Pandemic

    Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

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  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

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