DMS Insights: Marketing Strategies and Lessons

Digital Marketing Innovation Inspiration

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

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  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

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  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

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  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

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  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

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  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

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  • How 3 Top Car Brands Became America's Favorites

    How 3 Top Car Brands Became America's Favorites

    Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

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  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

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  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

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  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

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  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

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  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

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  • The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

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  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

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