Marketing Strategies and Lessons

Digital Marketing Innovation Inspiration

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

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  • The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.

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  • Facebook And Google Go Granular With Recent Ad Revenue Reporting

    Facebook And Google Go Granular With Recent Ad Revenue Reporting

    For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

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  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

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  • Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

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  • Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • Consumers Are Reluctant To Use Smart Speakers For Purchases

    Consumers Are Reluctant To Use Smart Speakers For Purchases

    Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

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  • The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

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  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

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  • Virtual Try-On Options For Jewelry This Valentine’s Day

    Virtual Try-On Options For Jewelry This Valentine’s Day

    Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

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  • Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.

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  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

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  • Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.

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  • Super Bowl LIV Commercials Include Big Names And Big Laughs

    Super Bowl LIV Commercials Include Big Names And Big Laughs

    Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

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  • What Is Intelligent Tracking Prevention, And How Is It Evolving?

    What Is Intelligent Tracking Prevention, And How Is It Evolving?

    Safari’s Intelligent Tracking Prevention (ITP) is a privacy feature to protect users against third-party tracking. Firefox has a similar feature, and Chrome is developing one in their Privacy Sandbox.

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  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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  • Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

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  • Byte Debuts And The 6-Second Video Is Back: Just The Facts

    Byte Debuts And The 6-Second Video Is Back: Just The Facts

    The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.

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