Marketing Strategies and Lessons

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Brands That Implement Social Responsibility Will Connect With Gen Z

    Brands That Implement Social Responsibility Will Connect With Gen Z

    Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

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  • Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.

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  • 2019 Holiday eCommerce Sales Break Records

    2019 Holiday eCommerce Sales Break Records

    The 2019 holiday season is proving more and more consumers are shopping online.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • 4 Benefits Of Video Advertising

    4 Benefits Of Video Advertising

    Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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  • Holiday Toy Catalogs Evolve For The Digital Age

    Holiday Toy Catalogs Evolve For The Digital Age

    Holiday toy catalogs still play an important role for retailers.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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  • Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Vail Resorts has made data-driven marketing a priority and the approach has increased sales.

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  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

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  • Dollar Stores Are Exceeding Expectations

    Dollar Stores Are Exceeding Expectations

    Dollar stores are continuing to expand in a shifting retail environment.

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  • Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Brands Turn To Digital Activations To Bring The Holiday Magic

    Brands Turn To Digital Activations To Bring The Holiday Magic

    Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • YouTube Shopping Ads: Just The Facts

    YouTube Shopping Ads: Just The Facts

    YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

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  • Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.

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