Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Understanding Who Works In The Growing Gig Economy

    Understanding Who Works In The Growing Gig Economy

    The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.

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  • The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.

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  • Chinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions

    Chinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions

    Although digital user preferences in China vary, the innovation of many Chinese digital companies can serve as inspiration for American marketers.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.

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  • Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.

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  • Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

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  • Mastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking

    Mastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking

    By dropping the text in their logo, Mastercard joins a growing list of corporate brands, new and old, who are streamlining their branding for digital and consumer connection.

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  • The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.

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  • It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.

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  • Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.

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  • Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.

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  • Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.

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  • And Yet 5 More Things Marketers Can Learn from Cheese

    And Yet 5 More Things Marketers Can Learn from Cheese

    The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.

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  • Are You Ready for Some Football… Marketing Lessons?

    Are You Ready for Some Football… Marketing Lessons?

    Now that there’s a chill in the air and football on every station, it’s fun to look back at great football movies and the quirky and useful marketing value they can offer.

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  • Ready for Reverse? 5 Tips for Marketing to Seniors

    Ready for Reverse? 5 Tips for Marketing to Seniors

    Here are the top five suggested things to do that can assist when marketing Reverse mortgages to seniors.

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