Marketing Strategies and Lessons

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

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  • MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.

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  • Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance targets local audiences with its first campaign in 10 years.

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  • Subscription Marketing: Trends Driving This Powerful Business Model

    Subscription Marketing: Trends Driving This Powerful Business Model

    As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

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  • Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.

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  • From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.

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  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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