Marketing Strategies and Lessons

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • The Latest Google Changes Include Google Discover And Search Updates

    The Latest Google Changes Include Google Discover And Search Updates

    Google has released several search, image and video updates over the last several months.

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • Travel Dynamic Pricing: Just The Facts

    Travel Dynamic Pricing: Just The Facts

    Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.

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  • Marketing To Veterans? Offer Authenticity

    Marketing To Veterans? Offer Authenticity

    Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.

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  • Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Fritos Gets Back In The Advertising Game And This Time It’s Digital

    Fritos Gets Back In The Advertising Game And This Time It’s Digital

    It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.

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  • 4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.

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  • The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • New Target Loyalty Program Set To Launch Ahead Of Holidays

    New Target Loyalty Program Set To Launch Ahead Of Holidays

    Target is launching a loyalty program called Target Circle as a part of the big-box store’s latest consumer-focused innovation.

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  • TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

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  • Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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