Marketing Strategies and Lessons

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • Auto Manufacturers Share Innovations At CES

    Auto Manufacturers Share Innovations At CES

    Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

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  • BBC Promotes New ‘Doctor Who’ Season With AR Activation

    BBC Promotes New ‘Doctor Who’ Season With AR Activation

    The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

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  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

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  • Digital Advertising Spending Will Reach New Heights In 2020

    Digital Advertising Spending Will Reach New Heights In 2020

    In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

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  • Determining The Importance And Effects Of Consumer Reviews

    Determining The Importance And Effects Of Consumer Reviews

    Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

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  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • What Is A Binge Ad?

    What Is A Binge Ad?

    As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

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  • Audiences Continue To Flock To Social Media Platforms

    Audiences Continue To Flock To Social Media Platforms

    In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

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  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • 5 Innovations In Marketing That Brands Embraced In 2019

    5 Innovations In Marketing That Brands Embraced In 2019

    Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • Football Fans Are Engaged And Excited For College Bowl Season

    Football Fans Are Engaged And Excited For College Bowl Season

    College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

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  • Understanding The Final Expense Insurance Audience Mindset

    Understanding The Final Expense Insurance Audience Mindset

    It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

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  • Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.

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  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

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  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

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  • Shoppable Videos May Be The Next Evolution In Television

    Shoppable Videos May Be The Next Evolution In Television

    Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

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