DMS Insights: Advertising Strategies and Lessons

Digital Advertising Innovation Inspiration

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Advertising strategies and lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Taboola Stories: Just The Facts

    Taboola Stories: Just The Facts

    Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.

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  • Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • People With Disabilities Have Money To Spend But Are Often Overlooked

    People With Disabilities Have Money To Spend But Are Often Overlooked

    Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

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  • Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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