DMS Insights: Marketing Strategies and Lessons

Digital Marketing Innovation Inspiration

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back -- or back online -- to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

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  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

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  •  Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

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  • Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

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  • Consumers Want Comfort & DTC Brands Evolve To Offer It

    Consumers Want Comfort & DTC Brands Evolve To Offer It

    With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

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  • AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

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  • Changes To Google AMP: Just The Facts

    Changes To Google AMP: Just The Facts

    Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

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  • 5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

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  • Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

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  • Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

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  • Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

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  • DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

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  • Halloween Candy In July, Because It’s 2020

    Halloween Candy In July, Because It’s 2020

    Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

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  • Major Car Brands Unveil New, Digital-Friendly Logos

    Major Car Brands Unveil New, Digital-Friendly Logos

    Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

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  • What Is Social Listening?

    What Is Social Listening?

    By performing social listening, brands can gather useful data on consumers, industry trends and overall brand perception.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • Location-Based Marketing: Geotargeting vs. Geofencing

    Location-Based Marketing: Geotargeting vs. Geofencing

    Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

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  • Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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