DMS Insights: Marketing Strategies and Lessons

Digital Marketing Innovation Inspiration

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Marketing strategies and marketing lessons, examples, tips and other important information to help you maximize your advertising efforts

  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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  • 18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

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  • Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

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  • Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

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  • Baby Boomers Are Online, And Brands Are Following

    Baby Boomers Are Online, And Brands Are Following

    The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

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  • Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

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  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

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  • The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

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  • The Best Holiday Commercials For 2020

    The Best Holiday Commercials For 2020

    This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

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  • Alternative Halloween Experiences Connect Brands & Parents

    Alternative Halloween Experiences Connect Brands & Parents

    Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Understanding The Medicare Annual Enrollment Period (AEP) Audience

    Understanding The Medicare Annual Enrollment Period (AEP) Audience

    The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

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  • The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

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  • Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

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  • Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

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  • Radio And Digital Audio Listenerships Undergo Pandemic-Related Shifts

    Radio And Digital Audio Listenerships Undergo Pandemic-Related Shifts

    Although digital audio has seen a dip during the pandemic, it’s expected to bounce back while terrestrial radio continues to struggle.

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  • Email Marketing Proves To Be Essential — Especially In 2020

    Email Marketing Proves To Be Essential — Especially In 2020

    A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

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  • Microsoft Search Update: Bing Advertising Performance

    Microsoft Search Update: Bing Advertising Performance

    Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

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