Announced yesterday by the U.S. Federal Trade Commission (FTC), four operations “responsible for bombarding consumers nationwide with billions of unwanted and illegal robocalls” have been banned from robocalling and most other telemarketing activities.
4 Companies Settled Charges With FTC
Four companies – NetDotSolutions, Higher Goals Marketing, Veterans of America and Pointbreak Media – settled with the FTC on charges related to suits filed during 2017 and 2018, part of the FTC’s ongoing efforts to “combat the scourge of illegal robocalls.” The four charged companies were in violation of the FTC Act and the Telemarketing Sales Rule (TSR), including Do Not Call (DNC) provisions, for calls related to auto warranties, debt-relief services, home security systems, fake charities and Google search results.
In addition to shutting down operations, the four companies accused of violating FTC regulations will pay fines into the millions. According to Andrew Smith, Director of the FTC’s Bureau of Consumer Protection, “We have brought dozens of cases targeting illegal robocalls, and fighting unwanted calls remains one of our highest priorities.”
Compliance Is Essential In Call-Based Marketing
The importance of call-based marketing cannot be over-emphasized. Both because positive consumer experiences are important and because it’s the law, compliance with regulations including the FTC Act, the TSR and the Federal Communications Commission (FCC) Telephone Consumer Protection Act (TCPA) must be part of call-based marketing strategies for all marketers and the vendors that support them.
Ignorance about call compliance regulations and the practices of your partners is not an excuse recognized by the FTC or the FCC. Review your campaigns today to ensure alignment with all call-based and messaging regulations.
Digital Media Solutions (DMS) Takes Call-Based Compliance Seriously
For both outbound calls and SMS messaging, the team at Digital Media Solutions prioritizes compliance. Our U.S.-based call center connects brands with consumers who have provided explicit consent to be contacted and have confirmed they’re ready for in-depth conversations about the opportunities presented. For SMS campaigns, we adhere to pertinent regulations and the wireless industry’s rigorous standards, as we pledged when joining CTIA, the trade association that represents the U.S. wireless communications industry.
About the AuthorMore Content by Nichole Coates