Advertising Strategies and Lessons


Go Red For Women: 4 Marketing Campaigns That Spread Awareness

January 30, 2020 Digital Media Solutions

Every year, one out of every three deaths among women in the U.S. is attributed to cardiovascular disease, including heart disease and stroke, making heart disease the number one killer of women in the U.S. In an effort to raise awareness about heart disease and empower women with the necessary tools to lead heart-healthy lives, the American Heart Association developed the “Go Red For Women” movement. This February, during American Heart Month, in celebration of the American Heart Association’s 16th annual “Go Red For Women,” many nonprofit organizations and brands have come together in this worldwide movement to remove the barriers women face in achieving good heart health.

The American Heart Association Inspires People To Get Fit

In exciting and engaging ways, the American Heart Association encourages individuals to prioritize their health. For those who want to start healthy lifestyle journeys, the #GoRedGetFit Facebook community group keeps them motivated with incentives, support and helpful tips. Individuals can participate in fitness challenges with certified health coaches that post at-home workouts targeting different parts of the body on the #GoRedGetFit Facebook page. Members of the Facebook group can also read #GoRedGetFit articles about lunch ideas for work, details on hosting healthy holiday parties and what exercise ideas.  

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Macy’s And The American Heart Association Host A Fashion Show With Heart

As a sponsor of the American Heart Association’s Go Red For Women Red Dress Collection, Macy’s shines a spotlight on the issue of heart disease in women. Each year, the American Heart Association and Macy’s host the Go Red For Women Red Dress Collection event, where designers, models and celebrities show their support for women’s heart health by walking the runway in red dresses during New York Fashion Week. Jordyn Woods, Skai Jackson and WWE’s Nikki and Brie Bella were among the 22 models at the 15th annual Go Red For Women Red Dress Collection show last year. The American Heart Association and Macy’s strive to bring together influencers of pop-culture in fashion, music and entertainment to leverage their social systems and reach more women, younger audiences and diverse networks. The 2020 Go Red For Women Red Dress Collection event, will be broadcast on Facebook live on February 5th at 8pm EST.

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H2: The World Heart Federation Encourages People To Make Healthy Promises To Their Hearts

As part of their mission to ensure heart health equity, the World Heart Federation is aiming to create a global community of “Heart Heroes” or those who have made promises to actively try to live longer, better, heart-healthy lives. Some heart hero promises include: cook and eat healthier, exercise more, say “no” to smoking and support policies that promote healthy hearts. Twitter users can use the hashtag #MyHeartYourHeart to connect with other heart heroes who have made promises to their own hearts and to live healthier lifestyles.


CVS Health Offers Free Heart Health Screenings

As part of its continued support of the American Heart Association’s Go Red For Women movement during American Heart Month, CVS Health is offering free #KnowYourNumbers heart health screenings at MinuteClinic, CVS Health’s retail clinic service. On February 6, 13 and 20, consumers can visit their local MinuteClinics and receive heart health screenings to learn the five key personal health numbers that can determine their risk for heart disease. Additionally, CVS Health customers have the opportunity to give the gift of heart health by making donations to the American Heart Association at their local CVS stores through February 22. The funds raised will be used for life-saving cardiovascular research and education.

Brands and nonprofit organizations support on the “Go Red For Women” movement because of the message, appeal and call for action. The American Heart Association, Macy’s, The World Heart Federation and CVS Health are generating social impact and driving conversation on a serious matter.

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Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at

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