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If You’re Not Mobile, You’re Just Treading Water
The integration of mobile has become a key strategy for strengthening conversion results of a pay-per-click...
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Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
GM Focused On Seamless, Smart Innovations With Google Partnerships
The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
Instagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
Colonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
The Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
NFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
Kicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
Grandparents Are A Growing Audience For The Toy Market
Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations
Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.
Loyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
Tennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
Optimized 6-Second Ads Encourage Ad Recall
A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
Innovative Brands Connect With Audiences
The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.
The Chicken Sandwich Wars Heat Up On Social Media
It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.
Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Text-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction