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Be Billy Beane: Why the Moneyball Story Should Inspire Marketers
September is a great time to be a stats nerd. No sport more than baseball and no book (or movie) more than ...
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Search Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Broadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Stranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
Major Brands Sign On To Ibotta’s New Mobile Payment Option
Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.
Burger King Generates App Usage With Purpose-Driven Campaign
Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.
Brands Can Create Emotional Connections That Last A Lifetime
By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.
Ring Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
Brands Embrace The Massive Popularity Of ASMR
Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.
Brands Create Seamless Shopping Experiences To Meet Consumer Demand
Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.
Data-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
Pantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
It’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty
Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.
Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty
Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
Walmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
Audi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
Subscription Audiences Vary Across Subscription Niches