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Be Billy Beane: Why the Moneyball Story Should Inspire Marketers
September is a great time to be a stats nerd. No sport more than baseball and no book (or movie) more than ...
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Marketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
Google & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
Insurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
Optimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
Boise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support
Fitbit aligned a rewards program and app update with the launch of several new products.
Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business
Pemco Insurance targets local audiences with its first campaign in 10 years.
Subscription Marketing: Trends Driving This Powerful Business Model
As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.
Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign
Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.
The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space
Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.
Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders