In February 2021, Twitter announced the acquisition of newsletter platform Revue. The acquisition was one of many recent moves by Twitter to increase its profile for creators, grow revenue opportunities and boost usership. Now, in what Mashable calls Twitter’s “ongoing reinvention of the most sacred of social-media spaces — the user profile,” Twitter is adding a newsletter subscription button to creator profiles.
What Is The Newsletter Subscribe Button From Twitter?
Twitter users with Revue accounts will soon be able to add a subscribe button and a little blurb about their newsletters to their user profiles (see image), allowing interested followers to read a sample of their newsletters and/or easily subscribe. Once enrolled followers will receive confirmations, sent to their Twitter-linked email accounts. According to Jack Morse, reporting for Mashable on the added feature, Twitter wants to “help newsletter writers better leverage their existing Twitter followers in an effort to grow their subscriber bases.” More subscribers also benefits Twitter, since the social media platform gets a 5% cut of paid subscriptions. (Revue offers both paid and free newsletter options.)
Why Is Twitter Adding A Newsletter Subscribe Button To Creator Profiles?
The newsletter subscribe button is just the latest subscription feature Twitter has introduced in its quest to create more user opportunities and generate revenue. Twitter recently introduced Twitter Blue, a subscriber-only Twitter tier that offers special features for members, and the Super Follow feature, another monetization tool for creators.
Andrew Hutchinson for Social Media Today notes that the addition of the newsletter subscriber button also fits nicely with Twitter’s Professional Profile launch, which has been in testing with a few brands since April. Twitter explains, the “Professional Profiles are a new tool that will allow businesses, non-profits, publishers and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile.” The real estate in a Twitter user profile that Professional Profiles is hoping to leverage, as with the newsletter subscribe button, could be useful for brands, advertisers and creators moving forward, and dovetails with Twitter’s overall growth strategy this year.
How Can Advertisers Benefit From The Addition Of The Newsletter Subscribe Button On Twitter?
The most apparent benefit of the subscriber button is that it allows creators the ability to grow their membership base. And, since creators own their lists, the data that comes with those subscriptions, creating more opportunities for future targeting and outreach.
Twitter has been vocal about wanting to add 123 million more users over the next three years, becoming more competitive with other, flashier social media platforms. Ideally, all of the creator and advertiser enhancements that Twitter is introducing, from the Revue subscriber button to Twitter Spaces, generate more interest in Twitter from users and increase traffic, benefiting advertisers on the platform.
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