We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens ...
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Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.
The FCC ruled on manual dialing for brands that use automated text message platforms.
As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.
The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.
Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.
Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.
To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.
Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.
In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.
Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.
Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.
Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.
In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.
The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.
As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.
Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.
After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.
Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.
IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.
Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.