5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach
We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens ...
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Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
Consumers Are Reluctant To Use Smart Speakers For Purchases
Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.
The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?
More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.
Brands Debut New Advertising Spots During Oscars Broadcast
This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.
Virtual Try-On Options For Jewelry This Valentine’s Day
Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.
Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock
A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.
Grocery Delivery Wars: Amazon And Walmart Face Off
Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.
Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt
Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.
Super Bowl LIV Commercials Include Big Names And Big Laughs
Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.
What Is Intelligent Tracking Prevention, And How Is It Evolving?
Safari’s Intelligent Tracking Prevention (ITP) is a privacy feature to protect users against third-party tracking. Firefox has a similar feature, and Chrome is developing one in their Privacy Sandbox.
Procter & Gamble Lets The Fans Decide In Super Bowl Ad
Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.
Go Red For Women: 4 Marketing Campaigns That Spread Awareness
Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.
Spotify Playlists For Pets – It’s The Cat’s Meow
Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.
Byte Debuts And The 6-Second Video Is Back: Just The Facts
The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.
TikTok Considers A Curated Content Feed: Just The Facts
TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.
Freshly Uses “Data In Real Time” To Meet Consumer Expectations
By using data in real time, Freshly is able to offer their customers the best, most desirable options.
What Is Dwell Time?
Dwell time is one factor that can help marketers make adjustments to their online user experiences.
Google Chrome To Phase Out Third-Party Cookies: Just The Facts
Google Chrome announced it will replace third-party cookies by 2022.
10 Lead Generation Predictions For 2020
2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.
What Is Microcasting?