Dotting the I & T of Pixel Tracking
A class-action lawsuit against Facebook in 2009 for its “Beacon” advertising program that was settled last ...
Other content in this Stream
Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Text-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
What Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
Woodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History
The 50th anniversary of Woodstock offers an ideal time to appreciate the lessons learned during those three days of rain and rock ‘n’ roll and how marketers can apply those lessons today.
Ally Financial Talks Money Through A Game Of Truth Or Dare
Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
Shopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
Uber Tests A New Bundled Subscription For Rides, Eats And JUMP
Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
How Often And When To Post On Social Media