Milena Hakobyan is a Senior Paid Search Marketing Manager at Digital Media Solutions (DMS) with 9 years of experience in performance marketing. Milena has been with DMS since 2023.
At DMS, Milena leads the strategy and execution of paid search campaigns across major platforms including Google and Bing. She specializes in managing complex, compliance-sensitive accounts in highly regulated industries such as health and life insurance. By leveraging automation, advanced campaign types and continuous creative testing, Milena delivers data-driven solutions that maximize efficiency and performance. She also serves as a subject matter expert on Performance Max (PMax) and Demand Gen, leading the adoption of innovative advertising solutions and ensuring seamless execution across departments to maximize performance and elevate marketing outcomes across the organization.
Before joining DMS, Milena held roles at Tripadvisor and worked as a consultant for startups and small businesses. Her career highlights include pioneering Google Ads’ Performance Max campaigns to generate multi-seven-figure revenue and mentoring junior marketers to build high-performing teams.
Milena holds a Master’s degree in Global Marketing from Emerson College and a Bachelor’s degree in Economics from Yerevan State University.
